video marketing strategy | Engaging Video Content
Video marketing strategy is one of the best ways to engage the customer. You can increase your sell, decrease your website bounce rate and more. video marketing strategy appears and disappears over the years, and so do their levels of effectiveness. One strategy to building your business that doesn’t appear to be going away anytime soon is video. By next year it’s estimated that video will account for at least 80% of worldwide internet traffic.
But there’s more to video content than watching funny cat videos. To create engaging video content that your audience genuinely want to watch requires a number of key elements if you’re going to get the best out of this powerful marketing technique.
Know Your Objectives
As well as knowing your audience, you need to know your objectives. What is the point of the video content that you’re creating Even if your main reason might be to sell your product and make money, you need to look at the reason from the audience’s point of view? So, you may be doing it to make money, but you’re also doing it to educate, talk about, interact with, and stimulate your audience on your subject matter.
Know Your Target Audience
Before you start thinking about your video content, you need to really understand who your target audience is. You can’t say “all married men” or “all moms” or “all dads” or “all” anything. You need to narrow down your target market so that you have an audience that is genuinely receptive to what you share with them.
Keep It Short and Sweet
Keeping your video to two minutes or less is important because they’re more likely to be watched all the way to the end. More than 3 or 4 minutes may be too much, but certainly not longer than 10 minutes on more complicated information. Keep each video focused on one point. This will make it even easier to publish consistently and frequently because you don’t have to spend that much time on each video.
Record in Batches
It’s important to get good video content onto your YouTube channel on a regular basis. YouTube is a great video platform to develop an audience and share information. It has more than 1 billion users, nearly 1/3 of all people on the internet.
But it can sound really challenging to develop a video every week, edit it, and post it. But, you don’t have to do it that way. As an alternative, record your videos in batches, rather than one by one. You can put them together for an entire segment of content more easily that way.