All the marketing studies show us that natural referencing (SEO) and paid (SEA) in Google are the 2 most important channels for acquiring visitors and therefore customers. But you still need to know for sure the search behavior of your potential customers and the right SEO keywords they use.
Many e-merchants talk about their difficulties: they often find themselves alone in front of their site not knowing which keywords to choose for their SEO. If you don’t know about the best benefits of SEO then check our guide once.
They very often have false certainties about the choice of search terms used by their market. So they know their job very well, but often miss out on strong growth opportunities, due to poor knowledge of the keywords carrying traffic: they are therefore looking for neglected keywords and/or words -keys of niches.
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How to get the right SEO keywords to get your business success and finding the winning keywords which get your business success. I’m going to introduce you to a simple approach, which is used by many SEO professionals.
The 3 Steps To Find The Right SEO Keywords For Your Site
- How visible is your website?
- Who are your SEO competitors? What are their keywords?
- What are the leading sites on your theme? What are their keywords?
1 – Where Is My Site Located Within The Scope Of The Web?
First and foremost, if your site is old enough to have SEO visibility on Google, you need to know precisely which keywords are bringing you traffic. First you have to find out the right SEO keywords which positions is first on the search engine google
Once you find out the keywords and the monthly search volume of the keywords then the next step is to group them according to your needs, they can be the service you offered, your products, your blog post page, your service pages, product pages, or any other. You have to add these particular SEO keywords to these particular pages, or service pages, product pages, main pages, blog pages so that you get more search.
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So you estimate the ability of the keyword to bring visitors every month, and therefore potential customers.
At this point, you can look at the consistency of these keywords for your business. This way you make sure that the need expressed by the Internet user through the keyword is consistent with the response or the offer provided by the referenced page of your site on Google.
It is good at this level to analyze the transformative capacity of the pages that receive visits. I just want to draw your attention to the fact that sometimes the keyword strategy is good but the ability of the page to achieve the objective is not sufficient.
2 – Who Are My Competitors?
Competitor’s analytics is very important because if you not find out your competitors activity then you can not go ahead. So you to compete with the current situations you must follow up your competitor’s activity.
As professionals, you must know the companies that compete with your products or services. You are often confronted with them during your commercial actions.
But in Google, your SEO can face competition from sites you don’t know. It is therefore strategic to carefully analyze your SEO competitors in order to know their SEO Keywords strategy. Here is one more important thing is web hosting. You must buy the best web hosting service to win with your competitors.
You must spy the competitors activity and their site, what actions they do, what SEO keywords rank in the first page of Google, from where they get backlink and more.
I advise you at this stage to group these keywords by theme, or groups of services / products.
So you will be able to identify sites that have a broad thematic presence or specialized by market niche. You will be able to spot the winning SEO keywords of your competitors on which your site is not present.
This competitive benchmark represents a great opportunity for you to find search phrases that you might not have thought of.
3 – Be Smart And Keep Your Vision Sharpen By Analyzing The Competitors Sites On The Theme
You have identified your keywords. You know your visibility on your theme. Your competitors have been carefully analyzed. Things are getting clearer as to where your strategy is going and what your keywords are, but that’s not all. You have to followup on their blog post and site linking structure also.
Think that the leading sites on your theme have already invested a lot of time and sometimes significant budgets to get there.
Their choice is certainly very strategic and thoughtful, think about being inspired!
It is smart to be able to identify all the keywords they have chosen!
As in the 2 previous steps, I advise you to group these words together in your different themes and to analyze the potential market they represent. You can also for a more precise analysis assign a Tag to it, for example “Leaders”.
Do not lose sight of the fact that you can identify and analyze the pages on which these expressions come up, in order to help you better orient and optimize yours.