Do you have a blog? Do you know how to market your business using blogs? If not, then I think today’s lesson will be relevant to you. In this post, I discuss two important blog marketing techniques you should use in your blog. Blogging is very easy to do. There are 2 popular blogging platforms used today. They are Blogger and WordPress. In my opinion, I think Blogger is easier to get started with and to customize.
2 Blog Marketing Techniques You Should Use
A lot of online business owners like WordPress hands down. There are reasons for that – which I will not get into in today’s lesson. What I want to share with you today is how to get sales and market your business using blogs. It doesn’t take hard work… you just have to be persistent with your blogging efforts.
There are many books on blogging, and a lot of them are helpful. But if you want to know about the basic ways on how to make blogging work for you, then you will want to read the rest of this lesson. Let’s take a look at the first aspect of blogging that you need to be familiar with if you want to make money with blogging.
SEO (Search Engine Optimization) is one of the important blog marketing techniques. Hopefully, you have a blog URL that resembles the niche that you’re in. So if you’re in a gardening niche, your blog name should have the word “garden” or “gardening” in it. If you’re in the golf niche, your blog name should have the word “golf” in there. If you’re in the fishing niche, your blog name should have the word “fishing” or “fish” in it. Catch my drift?
Using these SEO practices will definitely help your blog to get recognized and get traffic on a daily basis. You will also want to choose the right keywords for each post that you make. If you make a blog post about cosmetology, make sure you have the keyword “cosmetology” or “cosmetology tips” in it. In Blogger, this is very easy to do.
If you’ve never created a blog before, I think you should start off with Blogger. It’s user-friendly, very easy to get started, they have a ton of templates, and best of all… it’s free. Blogging is a great way to reinforce your search engine marketing campaign and is a great way to get traffic back to your website.
Be sure to use these blogging tips to earn more money in your business.
The blog and the ping technique
If you have a Blogger.com blog, the blog and ping technique is incredibly easy. Every time you put up a new blog post, head on over to pingomatic.com and select the search engine services that you want to ping. What this will do is let the major search engines and blog directories that you have new content… which will help to boost your blog’s search engine rankings. Plus, it will get you more traffic for free.
Along with pingomatic, you could also use autopinger.com or pingmyblog.com. I personally only use pingomatic though – but it’s up to you which one you choose. Here’s another tip you will want to use when implementing blog marketing in your business.